Our Values - Apollo Home Healthcare

Our Values

Our Values - The 6 Cs

Apollo Home Healthcare has embraced what have become known as ‘the 6 Cs’, a set of values laid out by the NHS for all health and social care staff.

The 6 Cs are the foundation upon which care is delivered to all our clients to ensure that our care is always person-centred and safe. For this reason, we have adopted the 6 Cs as our core values through which all our care services are delivered.


Care is the heart of our business and underpins everything we do. Delivering the highest quality care to our clients and their families is of utmost importance and this view is shared across our entire organisation.


We pride ourselves on client relationships based on trust, empathy, respect and dignity, which we believe are integral to how people perceive their care.


For us, competence means ensuring that our care staff have the confidence, clinical and technical knowledge and expertise to deliver effective care, along with the ability to understand an individual’s personal, health and social needs.


Communication is central to successful caring relationships and effective team working. Listening is as important as what we say and do and essential for “no decision about me without me”. Communication is the key to a great workplace which benefits both our clients and staff alike.


Courage enables us to do the right thing for the people we care for, to speak up when we have concerns and to have the personal strength and vision to innovate and to embrace new ways of working.


Our continued commitment to our clients is what makes them feel genuinely cared for. The benefits provided to our care staff underpin our desire for a committed workforce that put our clients at the centre of everything we do.



Each of these values and behaviours carry equal weight. Not one of the 6 Cs is more important than another and each one naturally focuses on putting the person being cared for at the heart of the care they are given.

Talk to us about your individual care needs